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Feature  -  Bankers Trust



Category:
Customer Relationship Management

Industry:
Investment Banking

Company:
Bankers Trust

Application:
Real-time financial information for users to track and act on significant market activity

In today's uncertain bull market, every minute counts. With stock prices and portfolio values rising and falling with unprecedented speed, it's understandable that executives at Bankers Trust were finding it difficult to leave their desktop PCs, even for lunch. When they did leave, they were out of touch with the market—not a desirable situation for investment bankers whose clients' fortunes may turn on a market twitch.

Bankers Trust looked at alpha-numeric pagers with streaming stock quotes, but the pagers didn't deliver enough information or any interactive capability. What the company needed was a constant link to a real-time desktop and the activities of the market.

Bankers Trust found the mobile solution it was looking for in handheld Palm OS® platform handhelds with Reuters MarketClip software from Reuters America and Aether Technologies, and a Minstrel Wireless IP Modem. The combination of Palm handheld® device, MarketClip software and wireless modem gives them an interactive wireless financial system that delivers Reuters real-time U.S. equities data on a shirt pocket-sized device. Now, executives and customers can call up detailed information like quotes, headlines, market alerts, 15-minute intra-day and 20-day historical charts, and summaries. Two-way data exchange lets them input the specific stock quotes or portfolio values they need.

The Palm OS® platform solution has given Bankers Trust executives and clients a new mobility. They can go to lunch, visit industry conferences, vacation, get into a taxi or meet clients without losing touch with the market.

Handheld devices from Palm, Inc. are already a popular tool in the high-pressure financial industry. By combining the unconscious portability, powerful features and intuitive design of Palm OS® platform handhelds with enhancements like Reuters MarketClip, they become an even more attractive solution to companies like Bankers Trust. To Bankers Trust and its customers, the mobility of the handheld and the power of the Palm OS® platform provide a high-value solution for a high-pressure industry.


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